Brief Building — Scot Forrest Industrial Designer

Design Workshop Facilitation for Brief Building:

Smartphone screen showing dictionary definition of the word "design."

Brief……Important?

An Important part of having a successful project launch is the building of a clear and concise design brief.

Group of people working at a table with laptops and a hanging light fixture overhead.

Establishing Clarity in the Design Brief

The first step to a successful design brief is clarity, built on insights from consumer groups. I prepped and ran marketing workshops that shaped strong briefs, increasing the chances of successful product launches.

A person writing on a wall with design sketches and green sticky notes in an office setting.

Leveraging Consumer Insights

Using focus group output as a starting point, I guided the brand team through Design Thinking exercises. These exercises helped translate words into actionable visual brand cues, ensuring alignment with consumer expectations.

By gathering input from both internal teams and external stakeholders, we identified the most critical elements for success. This collaborative approach helped refine the brief, making it a strong foundation for the design process.

Table with product images, bottles, and notes for brainstorming or planning.

Incorporating Diverse Perspectives

The final output was captured in the Design Brief and shared with design teams. With both visual and written direction, teams gained a clearer understanding of the brand vision, leading to more effective designs.

Whiteboard with photos and green sticky notes displaying design concepts and ideas, including bottles, chairs, and organic shapes.

Strengthening the Design Vision

Case Studies

Consumer Insight

Brand Building